Instagram Content Ideas for Realtors

Close up Woman hand Using a Smart Phone filming Instagram Content Ideas

If you’re a realtor who doesn’t know what to post on Instagram, keep reading. You’ve most likely heard about leveraging content pillars, which categorize your posts into themes or topics. However, we’re here to guide you through a strategy that’s not just about categorizing but focuses on the purpose behind each post. This approach aims to reach, nurture, and convert your audience effectively.

Instagram Content Ideas for Realtors

Reaching New Audiences

Instagram reels have proven to be a magnet for new followers. They work wonders for attracting fresh eyes to your profile. But, what is the magic formula? A captivating visual paired with an intriguing “hook” and a caption packed with value. Your goal is to grab their attention and then offer them so much value that they can’t help but follow you. Some Instagram content ideas include:

  • Explaining why the housing market isn’t headed for a crash
  • Listing five essential questions to ask during a showing
  • Highlighting the best last-minute weekend activities in your city
  • Scroll-stopping listing tour with a hook like “this is what X looks like in CITY”

Nurturing Your Followers

Here, the aim is to build trust and rapport with your audience by sharing valuable content or making personal connections, whether it’s directly related to real estate or not. Here they are:

  • “My proven pricing strategy might surprise you”
  • “How to improve your home value for free”
  • “Here’s how I helped my clients save $50k”
  • Tag local businesses or events in your stories to connect with your community

Converting Followers into Clients

Conversion-focused content is all about prompting your audience to take action immediately. You can do this through:

  • Weekly property tour reels that showcase your listings
  • A call-to-action offering a comparative market analysis to gauge their home equity

To truly stand out as a realtor in 2024, you need to position yourself as a trusted resource for real estate insights and local market knowledge. Providing genuine value that can’t be found with a simple Google search is key. This means sharing content that engages even those not actively looking to buy or sell, keeping you top of mind for when they are ready.

Examples to Light Your Way

To ensure you’re providing the best value, here are six content ideas designed to engage, inform, and inspire your audience:

  1. Forecasting the 2024 Housing Market: Share well-researched predictions to inform your followers.
  2. Determining Home Value: Guide them on assessing their property’s worth.
  3. Crafting an Irresistible Offer: Reveal what sellers are looking for in offers.
  4. Embracing Winter in Your City: Offer a list of winter activities to show you’re in tune with local happenings.
  5. Understanding the Impact of Lower Interest Rates: Explain what this means for prospective buyers in 2024.
  6. Promoting Fitness Goals: Recommend local studios for those looking to stay fit.

Remember, the key to remaining relevant and earning referrals is to continuously offer value, regardless of whether your followers are currently in the market. This way, when the time comes for them to buy or sell, you’ll be the first person they think of. Make sure you bookmark this blog so you can refer back to these Instagram content ideas in the future! If you are looking to get this done-for-you then visit our in-house marketing agencies website 😉

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