If you’re a realtor who doesn’t know what to post on Instagram, keep reading. You’ve most likely heard about leveraging content pillars, which categorize your posts into themes or topics. However, we’re here to guide you through a strategy that’s not just about categorizing but focuses on the purpose behind each post. This approach aims to reach, nurture, and convert your audience effectively.
Instagram Content Ideas for Realtors
Reaching New Audiences
Instagram reels have proven to be a magnet for new followers. They work wonders for attracting fresh eyes to your profile. But, what is the magic formula? A captivating visual paired with an intriguing “hook” and a caption packed with value. Your goal is to grab their attention and then offer them so much value that they can’t help but follow you. Some Instagram content ideas include:
- Explaining why the housing market isn’t headed for a crash
- Listing five essential questions to ask during a showing
- Highlighting the best last-minute weekend activities in your city
- Scroll-stopping listing tour with a hook like “this is what X looks like in CITY”
Nurturing Your Followers
Here, the aim is to build trust and rapport with your audience by sharing valuable content or making personal connections, whether it’s directly related to real estate or not. Here they are:
- “My proven pricing strategy might surprise you”
- “How to improve your home value for free”
- “Here’s how I helped my clients save $50k”
- Tag local businesses or events in your stories to connect with your community
Converting Followers into Clients
Conversion-focused content is all about prompting your audience to take action immediately. You can do this through:
- Weekly property tour reels that showcase your listings
- A call-to-action offering a comparative market analysis to gauge their home equity
To truly stand out as a realtor in 2024, you need to position yourself as a trusted resource for real estate insights and local market knowledge. Providing genuine value that can’t be found with a simple Google search is key. This means sharing content that engages even those not actively looking to buy or sell, keeping you top of mind for when they are ready.
