Does Relisting a Property at a Higher Price Work?

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When it comes to the real estate market, relisting a property at a higher price can be a strategic move, but it requires careful consideration. This approach might work under certain conditions, yet it’s not without its challenges. Initially, relisting can provide a fresh start for a property that didn’t sell, potentially drawing new interest. Let’s delve deeper into the intricacies and effective strategies of relisting a property for a successful outcome.

Understanding Relisting

Relisting involves putting a property back on the market after a previous listing period has lapsed without a sale. This could be due to various reasons – an expired listing, a failed deal, incorrect pricing, or the desire to enhance the property before trying again. Sometimes life changes such as emergencies or job shifts necessitate relisting. The ultimate goal is to reengage the market for a second chance at a sale.

The Effectiveness of Relisting

Relisting at a higher price can be effective, but this depends heavily on how it’s executed. A property that lingered unsold can gain a negative perception, suggesting it might be overpriced or have issues. Therefore, relisting requires a thoughtful, strategic approach, not just a simple delist and relist. Ideally, a property should appear fresh on the market, aiming for a desirable days-on-market (DOM) duration, typically around 33 days.

Key Factors for Successful Relisting

  1. Price Reassessment: If a property hasn’t sold due to pricing issues, reconsider the price. Ensure that any increase in the listing price is justifiable and aligns with market trends and property enhancements.
  2. Enhanced Visibility and Marketing: Revamp your marketing strategy. High-quality photographs, comprehensive information, and modern marketing techniques like virtual tours can significantly improve visibility and attractiveness.
  3. Property Improvements: Undertaking renovations or repairs can justify a higher price tag. Improvements should be strategic and appealing to potential buyers.

Risks and Benefits of Relisting

Relisting a property at a higher price comes with both risks and rewards. The most evident risk is the perception that the property was previously unsold due to some flaw, making buyers hesitant about a higher price. On the flip side, relisting refreshes the days-on-market (DOM) count, presenting the property as a new listing. This can attract new buyers and potentially lead to offers at the increased price.

A relisting also provides an opportunity to refine the selling strategy. If the initial listing didn’t generate much interest, sellers can analyze and modify their approach. This might include making repairs or updates to the property, thereby supporting the higher asking price.

Executing Relisting Effectively

To maximize the chances of success when relisting at a higher price, sellers should:

  • Ensure high-quality, professional photos and virtual tours of the property are available.
  • Highlight all key features and selling points clearly in the listing.
  • Adapt the selling strategy based on feedback from the initial listing period.
  • Consider timing and market conditions to capitalize on favorable trends.

A well-executed relist can make the property appear fresh and new, potentially attracting a different set of buyers who may have overlooked it initially.

Leveraging Professional Advice

Working with a seasoned real estate agent can significantly enhance the relisting process. An expert can provide insights into market trends, suggest effective property improvements, and devise a compelling marketing strategy. Their experience can be invaluable in navigating the complexities of relisting and achieving a successful sale.


Relisting a property at a higher price can work, but it requires a thoughtful approach, market awareness, and sometimes, professional guidance. The key is to make the property appealing and fresh to the market, justifying the higher price and drawing in potential new buyers. With the right strategy, relisting can turn a previously unsold property into a desirable and sought-after home.

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