In an era where online property searches are the norm, it’s essential to enhance your real estate marketing approach. Here are six inventive and unique strategies that not only stand out but also ensure lasting success in a competitive marketplace.
1. An Agile Website Acts as Your Real Estate Agent
Modern property buyer often begins their search online. Therefore, an optimized, responsive, and user-friendly website acts as a virtual salesperson, providing potential clients with a gateway to your services.
If you set up your website with IDX, this will allow you to have multiple widgets on your website that give off a better user experience. For instance, if they need a mortgage calculator and you have an IDX website that becomes a seamless process for them. It’s easy for them to search for listings in a specific area. If they find a property they like, they will give you their information by requesting more info on that property.
There are countless benefits to properly setting up your website. This will help your buyers and sellers find you and want to interact with you and your content! Having a great website is just one way for your clients to remember you and the competitive advantage that you have.
- User Experience: More than just having a website, it’s crucial to offer a good user experience. Remember that 88% of visitors won’t return after a bad experience.
- Load Speed & SEO: Speed matters; a second’s delay can drop conversion rates by 5%. Optimize your site’s speed and SEO to ensure higher visibility in search results.
- Example: Consider Keller Williams’ website; it combines intuitive design and user-friendly navigation, enhancing the visitor’s experience.
2. Enhance Your Listings
Listings are at the core of real estate marketing, providing a virtual tour of properties available for purchase. Well-crafted listings can attract more views and create a better impression on potential buyers.
- Details: Include high-quality images, video tours, price ranges, amenities, and anything else a prospect might want to know.
- Accessibility: Ensure that these listings are easily accessible and use attractive, engaging language to describe the properties.
3. Expand Your Social Media Reach
Social media plays a pivotal role in real estate, accounting for 52% of quality leads. It provides a platform to engage with your audience on a more personal and direct level. It allows you to stay relevant in your industry and market. If you don’t use social media to increase your audience, you will be defeated by those who invest in their success.
- Platforms: Utilize Facebook, Instagram, and LinkedIn to establish a professional presence.
- Content Balance: Maintain a mixture of commercial and value-driven posts, focusing on education and relevance.
- Local Reach: Use localized hashtags and showcase success stories to increase your community engagement.
4. Invest in Social Advertising
Leveraging social media advertising is a strategic way to reach specific target audiences. Careful planning and execution can turn casual social media scrolling into a potential lead. The best thing you can do is utilize the Facebook Ad Libary and see what ads your competitors are running. If those are working for them you know they can work for you!
Another aspect to keep in mind is tracking those ads and the people that are engaging with them. These are the leads you want to keep track of and retarget consistently.
Another strategy that seems to be working well is using pre-con projects to gather leads. You can setup a Lead Form Facebook/Instagram Ad that will showcase a pre-con project and they can fill out a form to learn more about that project.
Even if those don’t convert, it’s still a lead you can follow up with and build rapport with. Once you have built enough rapport with newsletters, call follow-ups, text reminders, etc. That is when they will trust you enough to start the home-buying process with you!
Understand your prospects and create ads that resonate with their needs and desires.
5. Create Your Google Business Profile
Local searches often drive the real estate market. Having a well-optimized Google Business Profile (GBP) puts you at the forefront of these searches.
- Profile Details: Display reviews, ratings, contact information, address, and business hours.
- Lead Generation: An effective GBP profile serves as a secondary homepage, potentially generating high-quality real estate leads.
6. Embrace Content Marketing
Content marketing for real estate agents offers a multi-dimensional approach to engage with clients and build trust. High-quality, relevant content helps to establish your presence as a thought leader in the real estate domain.
- Blogging & Videos: Start with a blog section on your website and create videos that address client problems and solutions. Also, showcase your expertise and why you are better than the other agents.
- Content Diversity: From how-to guides to market insights, provide varied material that resonates with different segments of your audience.
Conclusion:
Implementing these six innovative real estate marketing strategies may seem like a substantial undertaking, especially in a demanding and competitive industry. Time, effort, and expertise are essential to translate these ideas into actionable results. But what if you don’t have the time or resources to do it all?
That’s where PPS Realty (now RE/MAX Success Realty) comes in.
At PPS Realty, we understand the complexities of real estate marketing and are fully committed to investing in our agents, providing them with the tools, resources, and support they need to succeed. Our focus isn’t just on theory; we believe in tangible results, and we’re here to help you every step of the way.
Our team helps you improve your website, listings, social media, and content marketing. We connect you with the right experts to get the job done. We believe in personalized strategies tailored to your unique needs, ensuring that your marketing efforts align with your goals and target audience.
Investing in your marketing strategy and personal real estate development isn’t just an option; it’s a necessity for growth and success. And at PPS Realty, we make that investment worthwhile. By partnering with us, you gain access to a network of professionals committed to your success, ready to guide and support you through every stage of your marketing journey.
So why struggle alone? Join us at RE/MAX Success Realty and let us empower you to reach new heights in your real estate career. Together, we can turn these strategies into your success story.
