Four Strategies for Gaining Trust and Reputation in the Real Estate Market

Trusted real estate agent shaking hands with new buyers

Validation is everything.

If you’ve been following our recent posts or tuning into our video content, you’ll know that our main mantra centers on fostering a “Know, Like, Trust” relationship with your potential clients.

This approach was corroborated when I read the National Association of Realtors 2022 Generational Trends Report. The report highlighted that “credibility and dependability” are the main criteria clients consider when choosing an agent.

So how do you become the most credible, likeable, and trusted real estate agent in your area? You can either continue with your current methods and let trust build gradually, or you can actively engage in four impactful strategies—starting now.

Ready to level up? Let’s jump in!

Tactic 1: Consistent Video Content — At Least Thrice a Week

To be liked, you need to be known. And to be known, you have to be seen—frequently. Consistent video posts on social media can make you feel omnipresent, which is vital for trust-building.

Aim for at least six posts per week, but no fewer than three. Offer a variety of content: quick FAQs, case study insights, “Success Story” videos, and of course, something light and personal to let your audience get a glimpse of the real you. Some have found great success by posting videos that showcase not just their professional side but their personal lives as well, building a holistic online persona that attracts clients.

Tactic 2: Optimize Google Business Profile and Garner Reviews

Google reigns supreme online, yet few agents pay enough attention to their Google Business Profile. Begin by filling in every field on to boost your ranking on the platform.

Pictures and reviews are key. Regularly upload photos of your office, team, recent sales, and other relevant images. To boost your reviews, consider sending QR codes that direct clients straight to your review page, along with a heartfelt note. Timing is crucial, so pick a calm moment in the home buying process to ask for this favor.

Tactic 3: Deliver Value Through Annual Equity Reviews

The internet is great, but nothing compares to face-to-face interaction. Your past clients are your goldmine for reviews and referrals. Annual Equity Reviews are your chance to offer something of substantial value.

Show your clients what they can do with their home equity, offer investment advice, and discuss sustainable wealth-building strategies. Wrap up your meeting by asking for referrals, and, if you haven’t already, gently ask for a review.

Tactic 4: Personalize Follow-ups with BombBomb CMAs

If you want to distinguish yourself from the salespeople who rely on generic texts and calls, go for BombBomb. This tool allows you to send video messages directly from your email or CRM.

By seeing your face, clients are more likely to remember you and value the personalized approach. The application also tells you who watched your video, helping you strategize your follow-up calls.

Final Thoughts

Your face is your business card in the digital age. Being consistent and personal in your approach is key to earning the “Know, Like, Trust” badge from your clients.

3 Crucial Skills in Real Estate Often Overlooked by Agents

real estate agent walking in front of an apartment building with confidence

Navigating the GTA real estate market isn’t just about knowing the market trends; it’s equally about honing your professional skills as a real estate agent. Whether you’re struggling or thriving, your skills are the cornerstone of your career in real estate.

Ever feel like you’re stuck, but you’re not sure why? The reality is that the skills you lack are often the invisible chains holding you back. Learning in the highly competitive GTA real estate market isn’t forgiving; there’s hardly any room to improve your skills while maintaining your business. This creates a fear of venturing out of your comfort zone and even leads you to rationalize that certain tasks are “just hard.”

Here’s the truth: Not all tasks have to be arduous. With the right set of skills and confidence, your real estate journey can be much more streamlined. In today’s blog, we identify three essential skills, relevant for both rookie and veteran agents, that often go ignored. Plus, we have an exciting announcement to help you level up your skills, saving you the struggle and time.

Understanding the Nuts and Bolts of Skills

Before diving in, let’s clarify what we mean by ‘skills.’ Essentially, a skill amalgamates two things:

  • Your knowledge in executing a task optimally.
  • Your confidence to perform said task effectively when needed.

Most newcomers in the real estate market learn through the school of hard knocks. However, I highly recommend fast-tracking this process by learning from experts. Practice is essential, but remember, never practice on your clients; your reputation is at stake.

Skill Gap No. 1: Mastering the Basics

Inadequate foundational skills can significantly hamper your growth in real estate. During your licensing, you’re hardly taught essential skills like effective marketing, time management, or client negotiations. Given the fierce competition in the GTA real estate market, rookies hardly have room for error.

Your foundational skills are multifaceted, ranging from effective time management and impactful buyer consultations to hosting successful open houses in the Toronto area and utilizing social media for brand growth. Developing these basic skills is key, and we have a comprehensive solution coming up.

Skill Gap No. 2: Telephone Prospecting

Phone prospecting is a prevalent issue across all agents. It is not exclusive to GTA real estate; it’s universal. Many agents miss out on potential opportunities because they are not comfortable making cold calls or following up.

This deficiency primarily stems from a lack of confidence, making each call an ordeal. With the right training, you can prepare yourself for all possible scenarios, making prospecting calls a predictable source of income, rather than a dreaded task.

Skill Gap No. 3: Team Recruitment

As you scale your real estate business, you’ll need to recruit a team to handle diverse tasks. Many agents struggle with this new dynamic. Recruitment requires an altogether different set of skills, ranging from developing a strategic hiring plan to identifying top talent and onboarding them effectively.

Recruitment can feel overwhelming, especially when balancing it with the ongoing demands of your real estate business in the GTA market, but with the right tools and approaches, it becomes manageable.

Introducing the Ultimate Skill Development Solution

Our team has worked tirelessly to develop comprehensive programs to address these prevalent skill gaps. We proudly introduce Tom Ferry’s Programs, available for the first time to agents in the GTA real estate market. These programs are crafted to elevate your business to the next level, whether you’re a rookie or a seasoned veteran.

Why Choose Remax Success Realty?

At Remax Success Realty, we take agent support seriously. As aptly put, “Agents are not just a number; they are the most important assets in the Brokerage, and we believe in investing in them.” We provide a conducive environment for skill development, setting you up for long-term success in the competitive GTA real estate market.


Q: How can Remax Success Realty help me improve my foundational skills? A: We offer targeted training and mentorship programs to help you grasp the essentials of real estate, making you competitive in the GTA market.

Q: I’m not good at phone prospecting. Can Remax Success Realty help? A: Absolutely, our training programs include modules specifically designed to improve your telephone prospecting skills.

Q: What kind of support can I expect from Remax Success Realty in team recruitment? A: From identifying potential hires to the onboarding process, we provide full-fledged support to help you build a successful team.

Q: What sets Remax Success Realty apart from other brokerages in the GTA real estate market? A: Our unparalleled agent support and comprehensive skill development programs set us apart, helping you navigate the GTA real estate market effectively.

Take the first step towards mastering these indispensable skills and scaling new heights in your real estate career. Choose the program that suits you best and click to learn more.